Nivea App Website & EDM
Nivea launched their new pure and natural app and needed a website and eDM to accompany it. The mobile app is an obvious focus to the design, but also the app logo and use of pastel colours gave a softer and more approachable feel. This was mirrored in the EDM and it was important to include a visual interaction between the natural aloe vera element and the app to enhance the pure & natural message.
Optus Webpage Design
For over three months Optus created a separate 'spec ops' team to run a series of A/B tests and tracking webpage metrics to boost the conversion rate. I was called in to head the design aspect and created a large number device pages for testing as well as smaller elements like the 'add to cart' button which yielded an over 10% increase in conversion compared to the control.
A range of reminder EDMs were designed to send when the customer didn't complete a transaction or was due for a renewal/phone upgrade. Clear and concise messaging were priorities as well as including personalisation to the email, all within the strict Optus brand and legal guidelines.
Target Responsive Design
Targets upcoming AFL campaign needed a promotional webpage that worked across multiple devices. Naturally a responsive design was needed! Special attention was drawn to the size of the buttons and making sure they were an adequate size for a mobile device but also worked across the other sizes.
Visa Web Banner
As part of Visa's 'go' marketing campaign I designed a flash banner for their upcoming competition. Both top and side banners moved in unison together which gave a 'surround sound' effect to the page.
Thorpe Park Website & EDM
The Swarm - A thrilling theme park ride at Thorpe Park, UK - Were launching a new viral campaign and needed a new mini site and EDM. The overall goal was to get users to compete online by spreading out the message of the swarm via social media facets in the hope of 'beating' the swarm from wiping out humanity.
A Wordpress based site had already been designed and now needed to be built. Using a very basic template we added plugins and designed the structure in a way that made the site easy to update further down the track. A flash-based interactive map was also modified to be included in the site design.
Nicabate Web Banner
An interactive flash banner for Nicabate. The ball slid left and right and points are collected for getting a conversion. My role was to design the flats you see here and also the rugby ball animation frames.
Nivea App Icon Design
For the up and coming Nivea Pure & Natural App I was given the task to design the awards icons that you receive or unlock after completing an achievement.
NRMA Web Banner
A major part of IAG's campaign included celebrities from the local State of Origin teams. This flash banner is for Queensland and features Shane Webcke as part of the message.
Ausgrid Facebook app
A Facebook apprenticeship app to recruit new employees and give some insight about the company with interviews of staff and the different professions Ausgrid offers and supports.